Bracket is built for one band of the creator economy: the 100,000 to 1,000,000-follower Indian creators whose audiences are real, whose CPM is honest, and whose post actually moves a cart. No celebrity vanity buys. No nano-spam. Audit-trail by default, ASCI-compliant from brief to invoice.
01
We start with a one-page brief. Audience definition, conversion goal, ASCI disclosures, budget envelope. If a step is not in the brief, it does not happen.
02
Three creators per platform, sourced from our 4,000-strong vetted roster. We send the audit pack — fake-follower rate, growth curve, recent brand history, content-safety flags.
03
Bracket holds the contract. Disclosures are scripted into the first 10 seconds of every reel per ASCI April 2025 update. Invoices route through our books — no creator-side chase.
04
Within 14 days of last post, a public-shareable report: reach, swipes, attributed orders, fake-follower true-up. The same numbers your CFO sees, your founder sees.
An honest comparison.Seventy-five percent of India's influencer marketing spend now flows direct from brand to creator — the agency layer is being disintermediated because it earns its fee by hoarding spreadsheets. Bracket exists to replace the spreadsheet, not the relationship.
Legacy agency pitch
What Bracket pitches
The number
you should
expect to pay.
We publish this so brands can stop guessing and creators can stop being lowballed. Updated every six weeks against actual Bracket-brokered deals plus public sourcing.
Last revised · 18 May 2026 · Sources: 142 Bracket campaigns, upGrowth 2026 cost guide, Jigsawkraft Q1.
| Format | 100K–250K | 250K–500K | 500K–1M |
|---|---|---|---|
| Instagram Reel | ₹40K–1.1L | ₹95K–2.2L | ₹2.0L–4.5L |
| Instagram Carousel | ₹25K–70K | ₹60K–1.4L | ₹1.2L–2.8L |
| Instagram Story set (3) | ₹18K–55K | ₹45K–1.1L | ₹95K–2.3L |
| YouTube Integration | ₹65K–1.8L | ₹1.5L–3.6L | ₹3.2L–7.5L |
| YouTube Shorts | ₹30K–85K | ₹75K–1.7L | ₹1.6L–3.6L |
| LinkedIn Long-form | ₹55K–1.6L | ₹1.4L–3.0L | ₹2.8L–6.5L |
| Regional / Vernacular reel | ₹22K–65K | ₹55K–1.3L | ₹1.1L–2.6L |
Quoted in INR, ex-GST. Whitelisting +30d adds 45–80%. Exclusivity quoted per campaign. Performance-linked deals available on request from Q3 2026.
4,000-strong mid-tier roster, manually vetted for fake followers, brand-safety flags, and recent campaign performance.
Brief → shortlist → contract → ASCI-scripted brief → reporting. Flat 18% fee on creator spend.
6-month minimum, 4–12 creators on retainer, monthly content cadence with whitelisting rights.
Spark Ads / Partnership Ads through Meta & TikTok dashboards, with attribution clean enough to defend in a board meeting.
From Q3 2026. CPL / CPA structures with a floor, audited monthly. Available to brands with ≥3 prior Bracket campaigns.
For brands already running their own creator ops — we audit one quarter of campaigns against ASCI, DPDP, GST 194R and produce a deficiency note. Fixed fee.
We're a young desk and we're honest about it — no fake logo wall here. These are the categories we're actively booking for, with creators already contracted.
ACTIVE
Direct-to-consumer beauty
ACTIVE
Skincare & dermatology
ACTIVE
Personal finance (LinkedIn)
ACTIVE
Mutual funds & broking
ACTIVE
Health-tech & wellness
ACTIVE
Quick-commerce & FMCG
ACTIVE
EdTech & test-prep
ACTIVE
D2C apparel & footwear
ACTIVE
Home & kitchen
ACTIVE
Travel & hospitality
ACTIVE
Automotive & EV
ACTIVE
SaaS-B2B (LinkedIn)
ACTIVE
Gaming & e-sports
ACTIVE
Regional / vernacular
ACTIVE
Hospitality & QSR
ACTIVE
Subscription apps
Three campaign shapes we run.
Numbers are target ranges from our pricing model, not retrofitted brags. Real case studies publish from Q4 2026 once we've cleared client NDAs.
ARCHETYPE A
New D2C brand. ₹15–25L over 6 weeks.
9 creators across IG + YT in one category. Front-load 60% spend in week one, whitelist top-2 performers for the remaining 30 days. Target: 1.2–1.8x ROAS on paid amplification, 40–60% of organic reach paid back as direct orders.
ARCHETYPE B
Listed brand. ₹40L+/quarter.
8–12 creators on a 6-month retainer, 2 deliverables/month each, monthly thematic briefs. Whitelisting rights baked in. Target: 25% lower blended CAC vs the brand's existing paid-social mix by month 4.
ARCHETYPE C
Brand with prior creator ops. Fixed fee.
One-quarter audit against ASCI 2025, DPDP, GST 194R. Deficiency note + retroactive disclosure remediation. Often the cheapest insurance a brand will buy this year.
We say this on the home page so you don't have to find it in the footer.
ASCI Influencer Code · Apr 2025
Every Bracket-brokered placement will carry a verbal + on-screen disclosure inside the first 10 seconds for video, and full-duration disclosure for stories. Health / finance briefs carry the additional registration disclosures the code requires.
Consumer Protection Act, 2019
Non-disclosure is treated as a misleading advertisement under CCPA — exposure up to ₹10L (₹50L repeat). We will not run a campaign that walks the line.
GST · 18% on agency services
On registration, agency services and creator pass-through will be invoiced under SAC 998361 (advertising agency services) with GST at the prevailing 18%.
TDS · 194J / 194R / 194O
Creator payouts will have TDS deducted at the applicable rate: 10% on professional fees, 10% on the cash-equivalent of barter / seeding above threshold, 1% on marketplace flows. Form 16A issued quarterly.
DPDP Act, 2023
Creator and audience-side data flowing through our reporting is governed by an explicit consent notice. Brand dashboards are scoped per campaign and purged on contract end + 90 days.
FEMA / cross-border
Where the engagement involves a foreign brand or a foreign creator, payments will route through AD-Category-I banking with appropriate documentation (FIRC inbound; Form 15CA/CB outbound).
One-page brief, or just the question on your mind. We reply from a real human inbox within one working day. No demo loops.